Copywriting Samples

Vol. 2 — 3 Additional High-Conversion Formats

11Push Notifications 12Onboarding Email 13Pricing Page Rewrite
Sample 11
Push Notification Sequence Stackr
Platform → iOS Lock Screen — 7-notification onboarding & re-engagement sequence
9:41
Monday, March 9
🔒 Swipe up to unlock
$
Stackr
now
Welcome. Your money finally has a home.
Connect your first account and we'll show you something most people never see about their spending.
Connect account →
Later
$
Stackr
1d ago
You spent ₦14,200 on food this week. 😬
That's 34% more than last week. Want to see where it went?
Show me
$
Stackr
3d ago
You're ₦8,000 away from your savings goal.
At your current rate, you'll hit it in 11 days. Keep going.
$
Stackr
5d ago
We haven't seen you in a bit. Your money has.
3 new transactions. 1 you might want to question. Come take a look.
Open Stackr
iOS Lock Screen
Full Sequence — 7 Notifications
Day 0 — Welcome
"Welcome. Your money finally has a home."
↳ Tone: warm, not salesy. First impression matters.
Day 1 — Insight
"You spent ₦14,200 on food this week. 😬 That's 34% more than last week."
↳ Specific numbers create urgency without being preachy.
Day 3 — Encouragement
"You're ₦8,000 away from your savings goal. At your current rate, you'll hit it in 11 days."
↳ Progress framing keeps users motivated, not shamed.
Day 5 — Re-engagement
"We haven't seen you in a bit. Your money has."
↳ Curiosity gap. Playful, not guilt-tripping.
Day 7 — Feature Discovery
"Most people don't know Stackr can predict your balance on payday. You do now."
↳ "Most people don't know" = exclusive insider feeling.
Day 10 — Social Proof
"Over 6,000 freelancers saved an average of ₦42,000 last month with Stackr. Just saying."
↳ "Just saying" keeps the tone casual, not boastful.
Day 14 — Upgrade Nudge
"Your free trial ends in 3 days. Everything you've built here stays. Want to keep it?"
↳ "Everything you've built" = loss aversion. Converts without pressure.
Sample 12
Onboarding Email Helio
Platform → Gmail — First email after signup, rendered as HTML email
Gmail
Search in mail
Gmail — HTML Onboarding Email
What this email does
✅ Subject line sets up a win, not a task
✅ Opens by naming their exact pain point
✅ 3-step onboarding reduces overwhelm
✅ Social proof woven in naturally ("8 minutes")
✅ Human P.S. line builds trust before trial ends
✅ No jargon, no feature dump
Why onboarding emails matter
The first email after signup has the highest open rate of any email a brand will ever send — often 50–70%. Most companies waste it with a generic "Welcome!" message. A good onboarding email turns a sign-up into an activated user before the trial clock runs out.
Sample 13
Pricing Page Rewrite Draftly
Format → Side-by-side Browser — Before & After with annotations
draftly.io/pricing
❌ Before — Original
FeaturesPricingLogin

Simple, Transparent Pricing

Choose the plan that's right for you

Monthly
Annual
Basic
$9/mo
• 10 resumes/month
• Basic templates
• Email support
• PDF export
Get Started
Pro
$29/mo
• Unlimited resumes
• All templates
• Priority support
• ATS optimization
• Cover letters
Get Started
Enterprise
$99/mo
• Team accounts
• Custom branding
• API access
• Dedicated support
Contact Sales
❌ Headline: "Simple, transparent pricing" says nothing — every pricing page claims this.

❌ Subtext: "Choose the plan that's right for you" is filler. No help, no direction.

❌ Plan names: Basic/Pro/Enterprise are generic and don't speak to outcomes.

❌ Feature lists: Tell buyers what the product has, not what it does for them.

❌ CTAs: All three say "Get Started" — no differentiation, no urgency.
draftly.io/pricing
✅ After — Rewrite
Start Free
Pricing

Pay for interviews.
Not for resumes.

Every plan includes a 14-day free trial. No credit card. Cancel whenever — no forms, no calls.

Monthly
Annual Save 40%
Starter
For your first job hunt
$9/mo
✓ 10 tailored resumes/mo
✓ ATS-safe formatting
✓ PDF + Word export
✓ Email support
Start Free Trial
Most interviews
Growth
For serious job seekers
$29/mo
✓ Unlimited resumes
✓ Every template unlocked
✓ Cover letter generator
✓ Role-specific keyword match
✓ Priority support
Get More Interviews →
Scale
For career coaches & teams
$99/mo
✓ Up to 10 team seats
✓ White-label branding
✓ API access
✓ Dedicated account manager
Talk to Our Team →
🔒 30-day money-back guarantee on all plans · No questions asked
✅ Headline: "Pay for interviews, not for resumes" — outcome-led, speaks directly to what the buyer actually wants.

✅ Trial copy: Removes friction proactively — answers the "what's the catch?" question before they ask it.

✅ Plan names: Starter / Growth / Scale signal progression and speak to buyer identity.

✅ Outcome lines: "For serious job seekers" — each plan identifies its buyer so people self-select confidently.

✅ CTAs: Each CTA is different and outcome-focused. "Get More Interviews" is what they're actually buying.